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DEVELOPMENT

Advertising Online

Want to build your brand, move product, and develop customer relationships? PINiNET, can advertise your company's message by developing a strategy so your message will reach thousands of viewers each month. Your advertising programs can be integrated into interest-targeted communities and focused to deliver the strongest, most precise level of targeting you need. Our advertising team can help you create high-volume banner advertising campaigns, as well as unique interactive marketing promotions that generate real visitor involvement, visibility and traffic.

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Research concludes that online users prefer to do things they do in the real world - online. Activities such as reading the news, receiving and sending mail, buying products, investing, doing research, and dating can be done through the use of a personal computer and the Internet. These activities can take place in the comfort and privacy of the users home, similar to the extremely successful home shopping networks that are found on your cable television services.

Through PINiNET the Internet offers several advantages over interactive television, CD-ROM, and other advertising media:

  • Your advertising application can be up and running in a day.
  • Your advertisement can be seen by thousands of users at any given time, 24 hours a day.
  • Cost of producing your ad is a fraction of the cost of other media.
  • Your ad will be strategically placed to hit a bulls-eye with your target market.

Is advertising acceptable on the Internet?
Yes! Internet advertising, placed properly, is welcomed as it increases the value of the Internet as a source of information. Advertising not appreciated by Internet users are those of a random type posting to groups and areas that have nothing to do with the featured product, thus interfering with their communication. This kind of activity is unpopular and is equivalent to vandalism.

How do I Advertise on the Internet?
PINiNET offers a turn-key solution to put your company’s application on the World Wide Web today. However, placing your company’s application on the Internet is only a part of the valuable package PINiNET offers.

PINiNET utilizes extensive Internet knowledge to strategically place pointers in high traffic locations such as Electronic Malls and Business and Commercial Directories, etc. all linking to your advertising application. This service has proven to be extremely valuable to help your target consumers find your information.

Who is the audience?
Internet access is available to individual subscribers for $10.00 to $30.00 per month through access providers. Many corporations and schools already provide access to the Internet through desk top computers, free of charge. Companies like America On-line, CompuServe, and Prodigy provide access to the World Wide Web.

The demographics of the Internet reinforce the incredible opportunities that exist for growth of your company via the Internet and PINiNET.

As expected; young ( average age under 40), moderate to high income, and well educated males and females describe the average Internet user. A high percentage of the Internet users are also married and many have children. These users are the pioneers and opinion leaders who are inventing a new medium. 30% of all Fortune 500 companies have a presence on the Internet.

Presently there are over 30,000,000 users of the World Wide Web alone. The Internet is growing at such a rapid pace that next year there could be well over 100,000,000 users. Will your audience be able to find you? Yes, PINiNET makes sure your customers will know exactly where you are.

How do I know that I am reaching my target market?
PINiNET will help you structure your application to learn as much as possible about your fast growing Internet audience. PINiNET can design your application to collect information about your users in many ways.
1. Automatic collection of user locations.
2. Registration of the user’s information for full access to your application.
3. Optional survey participation of users entering your application.

The above information can then be used for follow-up contact directly with these customers. An important thing to remember is: give the user something in exchange for their personal information and be open about how you plan to use their information.

PINiNET provides consulting and other services over a variety of platforms, including:

Network Site Plans, Intranet Design and Installation, System Security and Firewalls, Router and Server Consulting, UNIX and Windows NT System Maintenance, Cabling Hardware and Software Procurement, Web Site Design and Development, Custom Graphics, Custom Marketing Approaches for E-commerce, Database-Website Integration

Phone: 630-778-3455     Email: Click Here
 

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