Marketing Your Website

Before you can begin to market your website it's important to understand what marketing really is all about. Many web development companies define it as simply submitting your site to as many search engines as possible. But marketing online or off-line is much more than that. We like to define marketing as doing four things:

• Developing a product or service

• Establishing a price

• Communicating information about it through various direct and indirect channels

• Coordinating its distribution to insure product accessibility by targeted buyers

WHAT IS THE PURPOSE OF YOUR WEBSITE?

Is it a product or service in itself? Is it a channel in which to sell your organization's product or service? Is it a way to communicate information to your customers? Is it a way to distribute your products or services?

Chances are any web development company can design a website with all the technological bells and whistles but do they accomplish what needs to be done?

At PINiNET we work closely with our clients and start with a basic question.

WHAT IS IT YOU ARE TRYING TO ACCOMPLISH?

If you develop a website without knowing the answer to this question you might end up marketing it incorrectly.

Successfully marketing your website starts long before the website is developed. Our team of professionals will start by working with you closely to understand and further define your strategic direction, marketing plans, core competencies, products and services.

We'll then help you to establish marketing goals and devise a comprehensive marketing strategy to meet those goals. Our marketing professionals will then translate those strategies into an engaging and dynamic web presence that accomplishes what you set out to do.