PINiNET believes sponsorship can be an effective and valuable way to underwrite the costs of developing Interest Targeted Communities. A properly planned sponsorship program that is positioned like a partnership between the company and the organization seeking funds will result in a successful business venture yielding increase in brand awareness or sales.

WHAT IS SPONSORSHIP?

Corporations recognize sponsorship as a viable marketing tool that helps target specific market niches. Sponsorship in many cases might be considered as a cost of entry. PINiNET can develop a community model that can get funded by corporate donors who see sponsorship as an alternative marketing strategy. The sponsors see the opportunity to build brand awareness of their brand and penetrate specific geographic or demographic target audiences.

The key to attracting sponsorship online would be to show companies and organizations how sponsoring an online or off-line event can give them the ability to meet their business needs. Companies will select sponsorship on this criteria and not on the emotional preference.

Sponsors must be shown how to leverage their investment. Whether it's an online community or event they plan to sponsor it must be synergistic with their existing off-line marketing efforts.

Sponsors will seek a variety of benefits in return for their donation. Some companies and organizations will seek exclusivity. They will want to know the time frame of the sponsorship and how far is its reach. A list of all the ways a sponsor can speak directly to the audience will enhance your sponsorship package.

A clear understanding of what the sponsors expect is necessary. Companies and organizations will have objectives that are business driven. Your sponsorship package needs to address these objectives and a measurable instrument will need to be developed.

Help sponsors deliver their message in a unique way. Show them ways to integrate their message into both your online and off-line collateral.

Create excellence and provide top quality work. Sponsors need to understand the entire process of what the sponsorship will entail as well as the time frame that the sponsorship will extend.

Measure the results. Specific tools in which to measure sponsorship effectiveness should be developed such as surveys and database information.